Instfy Invest / Where we apply it
Sports eventsand the legacy they leave
The coming years bring a concentration of global competitions to the Americas. We help companies, arenas and cities prepare, operate and turn the event into a lasting legacy.
What does Instfy do in sports events?
We structure projects related to competitions and arenas: hospitality, fan experiences, technology and audience data, mobility, sponsorships, operations and carbon neutralization.
Instfy is not a financial institution and does not offer securities to the public. Each opportunity is evaluated on a case-by-case basis, with the applicable partners, advisors and authorizations.What we do
Demand and audience studies
Hospitality and fan experience models
Technology: ticketing, AI-powered customer service and data
Mobility and operations planning
Carbon inventory and offsetting
Opportunities
- Hospitality at major competitions
- Multi-purpose arenas and sports centers
- Grassroots events and regional competitions
- Fan zones and brand experiences
Market context
- FIFA World Cup 2026: United States, Canada and Mexico, with 48 teams and 104 matches in 16 cities.
- FIFA Women's World Cup 2027: Brazil.
- Olympic and Paralympic Games 2028: Los Angeles.
The Instfy ecosystemserving every project
Instfy Consulting
Discovery, strategy, financial modeling and project management.
Carbon
Emissions inventory, offsetting and certification for events and operations.
Data
Business and market data for context analysis and prospecting.
AI
Customer service and automation agents for operations and relationships.
ERP
Financial management, contracts, procurement, projects and teams on a single platform.
FAQSports events
Want to know if your opportunity makes sense? Tell us in a few lines what you have; the first step is always to understand.
Other segments
Do you have an official relationship with FIFA or the IOC?
No. We refer to these competitions as market context. We work with companies, arenas and organizers that are part of this ecosystem.
Do you work on smaller events?
Yes. Regional competitions and multi-purpose arenas also benefit from sound structuring, data and technology.
Have a projectthat deserves to be well understood?
Tell us what you have: an asset, a concession, an international operation or an idea. The first step is a conversation to understand the context.